The first People's Plaque to be unveiled in Seven Dials was that commemorating the 'fifth Beatle', the legendary pop impresario and manager Brian Epstein. The plaque is sited at 13 Monmouth Street, where Epstein had an office in 1963-64. Sponsored by Shaftesbury PLC, it was unveiled by another of Epstein's protégées, Sixties pop royalty, Cilla Black, in September 2010. The unveiling received attention from the national and international press.

Ready for the unveiling.

The plaque features the Golden Hind symbol, used on all street furniture in Seven Dials, as proposed by Peter Heath in the first edition of the Renaissance Study, 1991.

Invitation to the unveiling.

Guests and media await the arrival of Cilla Black.

Addressing the press.

Some of the worldwide media coverage.

Reception sponsored by the Firmdale Hotel Group and hosted by the Covent Garden Hotel. Cllr Jonathan Simpson and Miss Cilla Black.