 {"id":3773,"date":"2017-11-23T16:51:26","date_gmt":"2017-11-23T16:51:26","guid":{"rendered":"http:\/\/7dials.hyperlinkmedia.co.uk\/?page_id=3773"},"modified":"2023-08-15T03:11:25","modified_gmt":"2023-08-15T02:11:25","slug":"about-the-study","status":"publish","type":"page","link":"https:\/\/sevendials.com\/study\/background\/about-the-study\/","title":{"rendered":"About the Study"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-black-color has-text-color\">The Study Area<\/h2>\n\n\n\n<p>The \u2018Study Area\u2019 is defined in the map below and covers the core Seven Dials Conservation Area in Camden and the southern&nbsp;&nbsp;part of the Covent Garden Conservation Area with the borough boundary shown in blue.&nbsp;The Seven Dials area in Camden is mostly small scale with many of the late 17th century houses remaining, whilst the Westminster side is dominated by the massive ex-brewery buildings, part of the Mercers\u2019 estate since 1531.<\/p>\n\n\n\n<p>Whilst the two areas are subject to the different planning and licensing policies of the two local authorities, the Study seeks to harmonise approaches to the public realm &#8211; both lighting and the treatment of streets, some of which has already been achieved. It also deals with managing the public realm and potential conflicts of interest between different stakeholder groups.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2.png\" alt=\"The Study Area Map\" class=\"wp-image-7337\" width=\"840\" height=\"742\" title=\"The Study Area Map\" srcset=\"https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2.png 2560w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-300x265.png 300w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-1024x905.png 1024w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-768x679.png 768w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-1536x1357.png 1536w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-2048x1810.png 2048w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-700x619.png 700w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-250x221.png 250w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-120x106.png 120w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-1584x1400.png 1584w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-905x800.png 905w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-453x400.png 453w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-1400x1237.png 1400w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-828x732.png 828w, https:\/\/sevendials.com\/study\/wp-content\/uploads\/2022\/07\/Seven-Dials-Area-2-640x566.png 640w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\">The Study Area. Click to expand.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Structure of the Site<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">The site is organised into four principal sections.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/sevendials.com\/study\/?page_id=7160\" data-type=\"URL\" data-id=\"https:\/\/sevendials.com\/study\/?page_id=7160\" target=\"_blank\"><em>Background &amp; Context<\/em><\/a> <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This section sets out the Study&#8217;s key principles and objectives, the particular characteristics of the Study Area, a short history, the planning and licensing policies of Camden and Westminster, and relevant national policies.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><a href=\"https:\/\/sevendials.com\/study\/?page_id=3764\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Streets<\/em><\/a><em><a rel=\"noreferrer noopener\" href=\"https:\/\/sevendials.com\/study\/?page_id=6912\" data-type=\"page\" data-id=\"6912\" target=\"_blank\"><span style=\"text-decoration: underline;\"><\/span><\/a><\/em> <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This section sets out the approach for harmonising the public realm in an historic area that also needs to work for the aspirations of people in the 21st&nbsp;century. It analyses the existing streetscape and proposes a uniform approach suited to the formal historic layout of the core Seven Dials Conservation Area and the adjacent Covent Garden Conservation Area.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><a href=\"https:\/\/sevendials.com\/study\/?page_id=777\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Building Maintenance and Improvement<\/em><\/a> <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Building, Maintenance and Improvement comprises a series of specifications with advice for the treatment of key elements of the buildings in the two conservation areas, such as brickwork, shopfronts, door and window joinery, signs and paintwork, set out A-Z.&nbsp; Each section here is a summary dealing with key features. There are links to more detailed information where available.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em><a href=\"https:\/\/sevendials.com\/study\/?page_id=3770\" data-type=\"page\" data-id=\"3770\" target=\"_blank\" rel=\"noreferrer noopener\">Building by Building<\/a><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This section sets out the principles for the treatment and improvement of buildings and groups of buildings in the Study Area based on an analysis of the historic fabric, the evolution of the area and an analysis of each building. It gives guidance to freeholders and occupants on ways of improving their buildings so as to enhance their historic character and that of the conservation areas as a whole and make the streets more attractive. Attention is drawn to typical features which might form specific models for restoration work to other buildings in the conservation areas. It can be navigated via the interactive&nbsp;map which brings up streetscapes with historic images where available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Previous Editions<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">The first edition of the Seven Dials Renaissance Study was published in 1990 to national accolades, funded by the Kleinwort Benson Property Fund, who voluntarily increased their s52 from \u00a3100K to \u00a3450K to implement its recommendations. Following a congratulatory debate in the House of Lords&nbsp;It was revised and republished as the second edition in 1997-8, funded by the Department for Culture, Media and Sport at their request, and the Foundation for Sports and the Arts as a national exemplar. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">This digitised, third edition retains the basic format originally devised by Peter Heath, and has been substantially revised and extended.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Study Team<\/h2>\n\n\n\n<p>This study was produced by a multidisciplinary team together with in-house input. It was organised by Trust chairman David Bieda and coordinator Kathy Pimlott. <\/p>\n\n\n\n<p>This web edition of the Seven Dials Renaissance Study retains the basic format originally devised by Peter Heath&nbsp;BSc Arch; Bachelor of Architecture Architects Registration Board, RIBA, Dip Town Planning, RTPI; Academy of Urbanism, and retains some earlier material written by him. New and revised text was written by Patrick Baty FRSA;&nbsp;Chris Mason retired Architect\/Town Planner;&nbsp;Dr John Martin Robinson MA; D.Litt; D.Phil. FSA; Paul Velluet BA Hons, B. Arch Hons, M Litt, RIBA, IHBC; Richard Shepherd&nbsp;&nbsp;RIBA (formerly AA Conservation Head);&nbsp;&nbsp;Barry Smith BA (Hons), MA, MRTPI (Retired) and Dr Meredith Whitten,&nbsp;MSc Regional and Urban Planning Master of Public Affairs and a Bachelor of Journalism, Fellow in Environment, LSE.&nbsp;<\/p>\n\n\n\n<p>The contemporary architectural photography in the <a href=\"https:\/\/sevendials.com\/study\/?page_id=3770\" data-type=\"page\" data-id=\"3770\" target=\"_blank\" rel=\"noreferrer noopener\">Building by Building section<\/a> is by Guy Archard, who generously halved his fee. Most of the historical architectural images are from the London Metropolitan Archives, who waived their reproduction licence fees. Additional historical images are from other sources as credited. Additional contemporary images of architectural details are by Alan Simpson and others.<\/p>\n\n\n\n<p>The axonometric diagram of Neal\u2019s Yard was designed pro bono by DSDHA.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">A special thanks to Owen Ward, co-chair of the Bloomsbury Conservation Areas Advisory Committee, who radically redeveloped this website into its current format, and contributed photographs, diagrams, text, and continuing advice on the overall format and presentation of this web study. The original site was designed by Radford Wallis and built by Hyperlink Media, with additional design and modification by Tattersall, Hammarling &amp; Silk.<\/p>\n\n\n\n<p>In house: David Kaner (Covent Garden Community Association) assisted with Licensing; and David Bieda (Trust chairman) and Kathy Pimlott (coordinator) spent much time on the study and have both lived in the West End for more than fifty years; and technical assistance and guidance provided by trustee Jamal Uddin MIET FRSA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Financial Contributions<\/h2>\n\n\n\n<p>The Trustees thank all those below whose support made this project possible.<\/p>\n\n\n\n<p><strong>Donations in Memory of the late Francis Golding<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almacantar: \u00a39,650<\/li>\n\n\n\n<li>TIAA Henderson: \u00a37,350<\/li>\n\n\n\n<li>British&nbsp;Land: \u00a35,000<\/li>\n\n\n\n<li>Southern Properties Group: \u00a33,500<\/li>\n\n\n\n<li>Rogers Stirk Harbour &amp; Partners Trust:&nbsp;\u00a33,000<\/li>\n\n\n\n<li>Stanhope PLC: \u00a31,250<\/li>\n\n\n\n<li>Alford Hall Monaghan Morris: \u00a31,000<\/li>\n\n\n\n<li>Kieran Timberlake (USA): \u00a31,000<\/li>\n\n\n\n<li>Millar Hare: \u00a3750<\/li>\n\n\n\n<li>Rafael Vinoly Architects (USA): \u00a3600<\/li>\n\n\n\n<li>Donations of \u00a3500 each from Publica; Walters &amp; Cohen; Christina Smith; M3 Consulting; Fletcher Priest Ach Ch Trust; and Silver Family Ch Trust: \u00a33,000<\/li>\n\n\n\n<li>Donations of \u00a3250 each from Simon Harris; Doris Lockhart; Piercey &amp; Co; Rolf Judd Planning; and Squire &amp; Partners: \u00a31,250<\/li>\n\n\n\n<li>ZGF Architects (USA): \u00a3140<\/li>\n\n\n\n<li>Individuals&#8217; donations including Gift Aid: \u00a31,160<\/li>\n<\/ul>\n\n\n\n<p><strong>Other donations<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Mercers\u2019 Company: \u00a315,000<\/li>\n\n\n\n<li>Charles Hayward Foundation: \u00a33,800<\/li>\n\n\n\n<li>Guy Archard Charity discount: \u00a33,800<\/li>\n\n\n\n<li>Foyle Foundation: \u00a33,000<\/li>\n\n\n\n<li>Shaftesbury Plc: \u00a33,000<\/li>\n\n\n\n<li>WCC St James&#8217;s Ward Budget:&nbsp;\u00a31,500<\/li>\n\n\n\n<li>Patrick Baty, pro bono historic paint adviser.<\/li>\n\n\n\n<li>Owen Ward, pro bono architectural and conservation advisor<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Response to Earlier Versions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The RIBA<\/strong><\/h3>\n\n\n\n<p>&#8216;<em>It\u2026 deserves national acclaim. The project represents an outstanding example of local initiative harnessing the efforts of the local community as well as the private\/public sectors and other funding bodies\u2026<\/em>\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Secretary of State for Culture Media &amp; Sport<\/strong><\/h3>\n\n\n\n<p><em>\u2018The Study deals with the problems facing historic area with a high level of economic activity\u2026 its aim is to set out a coherent approach for the maintenance and enhancement of complex city areas as an example for others to follow.\u2019<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Minister of State for the Environment<\/strong><\/h3>\n\n\n\n<p><em>\u2018\u2026 I believe the charity has done a remarkably good job.\u2019<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Assessors for the 1999 Camden Environmental Design Awards<\/strong><\/strong><\/h3>\n\n\n\n<p><em>\u2018\u2026 an extraordinary piece of work\u2026\u2019<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>The Civic Trust<\/strong><\/strong><\/h3>\n\n\n\n<p><em>\u2018\u2026 the Study and resulting material will serve as a national exemplar for other conservation area enhancement programmes.\u2019<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Kleinwort Benson Property Fund<em>.<\/em><\/strong><\/h3>\n\n\n\n<p><em>\u2018The results are tremendous, and I believe may act as a model for other areas showing the way forward to community based conservation projects\u2026 The Property Fund is committed to spend \u00a3100,000 on environmental improvements and I am pleased to tell you that we are currently considering a substantial increase in his amount to more completely realise the Study\u2019s purpose\u2026\u2019&nbsp;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>The Fund<em>&nbsp;<\/em>voluntarily&nbsp;increased their planning agreement from \u00a3100,000 to \u00a3450,000 to implement the recommendations for Earlham Street, Shorts Gardens and the Dials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>English Heritage<\/strong><\/h3>\n\n\n\n<p><em>\u2018\u2026 this is the first time an holistic approach has been adopted to provide a detailed framework for the development of the total environment of an historic district of London\u2026 for this reason it could act as a model for other historic areas across the country\u2026\u2019&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The RTPI<\/strong><\/h3>\n\n\n\n<p><em>\u2018I cannot think of any study which could immediately form an enhancement policy for the area, which has been so thorough\u2026 if the proposals for Seven Dials were carried out they would lead to a national show-piece and something to which many could turn as a source for guidance.&#8217;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>London Borough of Camden<\/strong>.<\/h3>\n\n\n\n<p><em>\u2018I write to congratulate the Seven Dials Monument Charity\u2026 this initiative\u2026 is a first for Camden and I believe for possibly for Greater London\u2026 It seems the financing of a Study by local interests can produce a degree of discussion on issues affecting the character and appearance of an area, and a commitment to proposals for enhancement, which the received wisdom of the Local Authority preparing proposals for consultation, will not match.\u2019<\/em>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jonathan Lane CEO Shaftesbury PLC 2006<\/strong><\/h3>\n\n\n\n<p><em>\u2018We still have your Study here which has been our \u201cBible\u201d since our first investments in Seven Dials over 12 years ago.\u2019&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tom Welton, Director, Shaftesbury PLC.<\/strong><\/h3>\n\n\n\n<p><em>\u2018As the area\u2019s major freeholder we are pleased to part of this ongoing partnership. We have invested in a major programme of fa\u00e7ade improvements using the \u2018Seven Dials Renaissance Study\u2019 recommendations as our guidelines and have made substantial donations to the Trust towards street and lighting improvements. We are delighted with the results in Monmouth Street which has been transformed to the benefit of residents, business and visitors alike. We look forward to our continuing involvement in further improvements to the area and congratulate both the Trust and Camden Council for their long term commitment to this exemplary project.\u2019&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contact Details<\/h2>\n\n\n\n<p>The Seven Dials Trust<br>68 Dean Street<br>London W1D 4QJ<br>Tel: 020 7437 5512<br>Email: <a href=\"mailto:info@sevendials.com\" data-type=\"mailto\" data-id=\"mailto:info@sevendials.com\">info@sevendials.com<\/a><br>Website: <a rel=\"noreferrer noopener\" href=\"https:\/\/sevendials.com\" data-type=\"URL\" data-id=\"https:\/\/sevendials.com\" target=\"_blank\">sevendials.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Study Area The \u2018Study Area\u2019 is defined in the map below and covers the core Seven Dials Conservation Area in Camden and the southern&nbsp;&nbsp;part of the Covent Garden Conservation Area with the borough boundary shown in blue.&nbsp;The Seven Dials area in Camden is mostly small scale with many of the late 17th century houses&#8230; <a class=\"view-article\" href=\"https:\/\/sevendials.com\/study\/background\/about-the-study\/\">View Article<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":6962,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3773","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/pages\/3773"}],"collection":[{"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/comments?post=3773"}],"version-history":[{"count":75,"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/pages\/3773\/revisions"}],"predecessor-version":[{"id":8297,"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/pages\/3773\/revisions\/8297"}],"up":[{"embeddable":true,"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/pages\/6962"}],"wp:attachment":[{"href":"https:\/\/sevendials.com\/study\/wp-json\/wp\/v2\/media?parent=3773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}