Example of a finished Seven Dials street name plate in situ.
The Trust designed and raised funds for 40 new street name plates –
As part of the Seven Dials Renaissance Project, the Trust designed and raised funds for 40 new street name plates.
In line with the aim to harmonise street furniture in the area, the plates incorporate the crest of the ancient parish of St. Giles. They also feature the former names of the historic Seven Dials Streets. Installation was completed in summer 2014.
The Golden Hind (more specifically a wounded female deer) is the symbol of the ancient Parish of St Giles-in-the-Fields. The Seven Dials Trust has used it, in a circle representing the Dials, as a motif on all street furniture.