Seven Dials Covent Garden is a unique quarter of London whose star-shaped layout remains as constructed in the early 1690s. It was brought back to life largely through the dedication of the Seven Dials Trust, working in partnership with the local authorities and landowners for nearly forty years.

Founder of the enduring inprint of Mills and Boon, Charles Boon was born near this site, above Combes Brewery and lived in the family home in this street. A champion of women authors, Boon shaped a popular genre and a marketing style which still flourishes.